• Recipe Guru Team

3 strategies to maintain children's interest in home cooking post-pandemic

A pandemic study into kids and cooking revealed that not only were more children cooking at home with their parents during lockdown, but that there was a connection between cooking with children and improved diets. Cooking and baking with children increased an all areas apart from the USA.

The popularity of cooking amongst children during the pandemic wasn’t a surprise. Bored kids and the necessity of home cooking combined to create the perfect opportunity to get children involved in the kitchen. What is surprising is just how involved children became in home cooking. A Co-op survey late in 2020 revealed that British children between 5 and 13 were spending an average of 80 minutes a week cooking or baking at home due to the pandemic. Now that our out-of-home eating opportunities have or are about to increase, in-person schooling is resuming and parents are slowly making their way back to the office, it’s inevitable that some children will lose interest in cooking or opportunities to flex their newly formed culinary muscles. Habits formed during childhood have the potential to last a lifetime though, and encouraging children to cook now will informed, engaged home cooks and grocery consumers in the future.

How can grocery retailers and food brands keep children and their parents engaged with the home cooking habits they picked up over the past 18 months?

Share child-friendly recipe content

Recipe inspiration is often the biggest blocker when adults are trying to cook more often, so it follows that it’s an issue when encouraging children to cook too. Curating a regularly updated selection of recipe content that uses child-friendly cooking techniques. It’s best to stay away from content that involves chopping tough vegetables like butternut squash, particularly for younger children, and choose recipes that require mashing, stirring and even cracking eggs.