Dinner For One? How The Way We Eat Is Becoming More Personal
Updated: Jun 11, 2020
There's no doubt that food is already deeply personal. Likes and dislikes vary from person to person and can shift significantly throughout our lives. It's not just what we eat that is affected by personal preferences though. The way our body reacts to what we eat is also personal. A new study revealed that "no two people's bodies responded exactly the same way to common foods." No surprise then that there has been an increased focus on 'personalised nutrition' in recent years.
Through personalised nutrition, individuals can access dietary insights and nutritional guidelines that are unique to them in order to create the best possible meal plan for their specific needs. Companies such as DNAfit use genetic insights gained from a saliva swab to do just that, giving customers access to the personalised meal plans they crave. DNAfit is certainly not alone in jumping on board with this emerging trend, but personalised nutrition does not always rely on DNA or gut microbiome. Some companies rely on consumer-supplied information on health and dietary requirements, while others focus on insights from health trackers to gain a detailed understanding of activity levels and food intake. The market is flooded with companies that promise customised meal plans, recipes or supplements on an individual level.
It's difficult to gauge current interest in personalised nutrition, but we do know that consumers are finding it more difficult and less convenient to find the right food products to match their specific dietary requirements. A recent report from FMI and The Hartman Group revealed that consumers visit an average of 4.4 banners per month, while they also regularly shop 3.1 channels to meet their diverse grocery needs. “One-third of households have at least one family member following a non-medically prescribed