With home cooking at its most popular and home cooks increasingly in search of fresh recipe inspiration, bland recipe content is no longer an option. Knowing why your recipe content is not performing is just the first step towards creating a more relevant recipe content strategy for your customers.

 

In this free eBook, we explore how grocery retailers, food brands and more can reinvent their recipe content strategy to build a reputation for reliable recipes and foster loyalty amongst increasingly engaged home cooks. We focus on:

 

• What makes a good recipe

• How to build a more customer-focused recipe strategy

• When is it time to let a recipe go?

• Why you should merge content and commerce

 

Fill in the form to download Recipe Guru's free 'The Recipe To Success - A Comprehensive Guide To Serving Your Customers More Meaningful Recipes' eBook.