How Do You Solve A Problem Like Alexa?
Alexa has taken the world by storm. A staggering 66.4 million U.S. adults have welcomed smart speakers such as Amazon's Echo, Google Home and Apple's HomePod into their homes. Smart speaker adoption is expected to grow six-fold by 2022. Despite this, voice shopping adoption has been underwhelming, particularly if figures released in 2018 by The Information are to be believed. Citing two people briefed on internal Amazon figures, the website revealed that only about 2% of Alex