There's no doubt that food is already deeply personal. Likes and dislikes vary from person to person and can shift significantly throughout our lives. It's not just what we eat that is affected by personal preferences though. The way our body reacts to what we eat is also personal. A new study revealed that "no two people's bodies responded exactly the same way to common foods." No surprise then that there has been an increased focus on 'personalised nutrition' in recent yea

When Alison Roman, author of Dining In, told Grub Street about her Salted Butter Chocolate Chip Cookies in October 2017, she likely did not realise that they were about to go viral. They did, and they are still a regular feature on Alison's Instagram Stories. This is an example of User Generated Content (UGC) in action. Home bakers (including here in Recipe Guru) embraced the recipe and tagged Alison in photos of their attempts at mastering it. By sharing these images with he

Mark Zuckerberg is concerned about us, and he has a solution: Fewer viral videos on Facebook. In a lengthy Facebook post, Zuckerberg told the community that Facebook had 'made changes to show fewer viral videos to make sure people's time is well spent.' In doing so, Facebook is prioritising 'meaningful connections between people' over 'passive consumption of content.' The intention is a noble one. There's no doubt that the world could use more meaningful connections between p

It can sometimes seem like everyone is a foodie. Just open Instagram. It's bursting with beautifully curated, professionally styled food content. Few things have influenced digitally savvy home cooks more than Instagram, but when it comes to recipe inspiration, celebrity chefs are still number one. The ongoing popularity of celebrity chefs amongst consumers was particularly evident in Amazon's 2017 Trends Report. Cookbooks accounted for 7 out of the top ten print books of 201