Updated: July 2020 A 2019 study by FMI into omnichannel grocery retail recently caught our eye. While almost 100% of food retailers provide highly valuable editorial content including recipes, articles, blog posts and videos on their websites, only 50% have made this content shoppable. When it comes to recipes, this is a costly mistake. 41% of retailers put 'improving the online customer journey' at the top of their list of priorities for 2019. No surprise then that shoppable

Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping up the rights to cookbooks from the likes of Chetna Makan, Izzy Hossack and Smitten Kitchen. It's an easy win for publishers. These influencers already have large, loyal followings, and years of recipe testing means they know what they're talking about. This generally translates to decent sales, with influencer cookbooks rubbing shoulders on

Smart appliance manufacturers have been jumping on board with recipe content for several years now. Companies like Bosch, LG and GE have partnered with content providers and apps to help power their appliances. In May, BSH Hausgeräte GmbH announced that they had invested in Chefling. At a recent Electrolux future kitchen event, panelists included Recipe Guru CEO Niamh Sterling and Drop's Ben Harris. Home cooking is experiencing a bit of a resurgence too. More of us are happy

Mark Zuckerberg is concerned about us, and he has a solution: Fewer viral videos on Facebook. In a lengthy Facebook post, Zuckerberg told the community that Facebook had 'made changes to show fewer viral videos to make sure people's time is well spent.' In doing so, Facebook is prioritising 'meaningful connections between people' over 'passive consumption of content.' The intention is a noble one. There's no doubt that the world could use more meaningful connections between p

It can sometimes seem like everyone is a foodie. Just open Instagram. It's bursting with beautifully curated, professionally styled food content. Few things have influenced digitally savvy home cooks more than Instagram, but when it comes to recipe inspiration, celebrity chefs are still number one. The ongoing popularity of celebrity chefs amongst consumers was particularly evident in Amazon's 2017 Trends Report. Cookbooks accounted for 7 out of the top ten print books of 201

The kitchen is considered by many to be the heart of the home, but smart innovation means that it's quickly becoming the brain too. If you attended Smart Kitchen Summit, or simply followed the action on Twitter, you'll have seen everything from a smart sous-vide machine to a crepe robot. While consumers are embracing technology in every aspect of their lives, the challenge for innovators is to produce appliances and apps that genuinely help people get the best out of their ki