Updated: July 2020 A 2019 study by FMI into omnichannel grocery retail recently caught our eye. While almost 100% of food retailers provide highly valuable editorial content including recipes, articles, blog posts and videos on their websites, only 50% have made this content shoppable. When it comes to recipes, this is a costly mistake. 41% of retailers put 'improving the online customer journey' at the top of their list of priorities for 2019. No surprise then that shoppable

Shoppable recipes aren't new. For several years now, grocery retailers, CPG brands and recipe websites have offered shoppable recipes to consumers as a way of streamlining the meal planning and grocery shopping process. Companies such as Whisk, ChannelSight, Chicory and Northfork work with brands to make recipe content shoppable. Since we're a trusted source of recipe content for grocery retailers, CPGs and more, we monitor shoppable recipes news closely. 2019 has been a busy

Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping up the rights to cookbooks from the likes of Chetna Makan, Izzy Hossack and Smitten Kitchen. It's an easy win for publishers. These influencers already have large, loyal followings, and years of recipe testing means they know what they're talking about. This generally translates to decent sales, with influencer cookbooks rubbing shoulders on

This is an updated version of a blog post that was first published in September 2017. Think about the content you consume on a day-to-day basis. How much of it is in physical form? Perhaps you love nothing more than inhaling that unmistakable new book scent as you leaf through the pages of your latest purchase. Even if physical books are your bag, it’s likely that the vast majority of the content you consume is digital. Companies such as Spotify, Netflix, and Amazon have crea

Smart appliance manufacturers have been jumping on board with recipe content for several years now. Companies like Bosch, LG and GE have partnered with content providers and apps to help power their appliances. In May, BSH Hausgeräte GmbH announced that they had invested in Chefling. At a recent Electrolux future kitchen event, panelists included Recipe Guru CEO Niamh Sterling and Drop's Ben Harris. Home cooking is experiencing a bit of a resurgence too. More of us are happy

In an uncertain time for retail, one thing is certain: a one-size-fits-all approach no longer cuts it when it comes to attracting new customers, fostering loyalty and increasing sales. 75% of consumers are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, or knows their purchase history. Retailers are not alone in understanding the importance of personalisation. Smart appliance manufacturers know that it is vital to t

Mark Zuckerberg is concerned about us, and he has a solution: Fewer viral videos on Facebook. In a lengthy Facebook post, Zuckerberg told the community that Facebook had 'made changes to show fewer viral videos to make sure people's time is well spent.' In doing so, Facebook is prioritising 'meaningful connections between people' over 'passive consumption of content.' The intention is a noble one. There's no doubt that the world could use more meaningful connections between p

It can sometimes seem like everyone is a foodie. Just open Instagram. It's bursting with beautifully curated, professionally styled food content. Few things have influenced digitally savvy home cooks more than Instagram, but when it comes to recipe inspiration, celebrity chefs are still number one. The ongoing popularity of celebrity chefs amongst consumers was particularly evident in Amazon's 2017 Trends Report. Cookbooks accounted for 7 out of the top ten print books of 201