Why You Should Make Your Recipe Content Shoppable
Updated: July 2020 A 2019 study by FMI into omnichannel grocery retail recently caught our eye. While almost 100% of food retailers provide highly valuable editorial content including recipes, articles, blog posts and videos on their websites, only 50% have made this content shoppable. When it comes to recipes, this is a costly mistake. 41% of retailers put 'improving the online customer journey' at the top of their list of priorities for 2019. No surprise then that shoppable