This is an update of a blog that was originally posted in 2018. Millennials love food. Such is their obsession that they've even been accused of prioritising avocados over housing. While they eat out more often than previous generations, cooking also plays an important role in their lives. Not content with the sometimes repetitive nature of home cooking, 62% of millennials and 71% of millennial parents make an effort to cook new dishes. Not just that, but 51% of Americans wou

Alexa has taken the world by storm. A staggering 66.4 million U.S. adults have welcomed smart speakers such as Amazon's Echo, Google Home and Apple's HomePod into their homes. Smart speaker adoption is expected to grow six-fold by 2022. Despite this, voice shopping adoption has been underwhelming, particularly if figures released in 2018 by The Information are to be believed. Citing two people briefed on internal Amazon figures, the website revealed that only about 2% of Alex

In an uncertain time for retail, one thing is certain: a one-size-fits-all approach no longer cuts it when it comes to attracting new customers, fostering loyalty and increasing sales. 75% of consumers are more likely to buy from a retailer that recognises them by name, recommends options based on past purchases, or knows their purchase history. Retailers are not alone in understanding the importance of personalisation. Smart appliance manufacturers know that it is vital to t

Mark Zuckerberg is concerned about us, and he has a solution: Fewer viral videos on Facebook. In a lengthy Facebook post, Zuckerberg told the community that Facebook had 'made changes to show fewer viral videos to make sure people's time is well spent.' In doing so, Facebook is prioritising 'meaningful connections between people' over 'passive consumption of content.' The intention is a noble one. There's no doubt that the world could use more meaningful connections between p

It can sometimes seem like everyone is a foodie. Just open Instagram. It's bursting with beautifully curated, professionally styled food content. Few things have influenced digitally savvy home cooks more than Instagram, but when it comes to recipe inspiration, celebrity chefs are still number one. The ongoing popularity of celebrity chefs amongst consumers was particularly evident in Amazon's 2017 Trends Report. Cookbooks accounted for 7 out of the top ten print books of 201