Reliability, Variety and Exclusivity - The Three Pillars of Shoppable Recipe Content That Converts
This is an update of a blog that was originally posted in 2018. Millennials love food. Such is their obsession that they've even been accused of prioritising avocados over housing. While they eat out more often than previous generations, cooking also plays an important role in their lives. Not content with the sometimes repetitive nature of home cooking, 62% of millennials and 71% of millennial parents make an effort to cook new dishes. Not just that, but 51% of Americans wou