What Does Pinch Of Nom's Success Tell Us About How Consumers Want To Eat?
Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping up the rights to cookbooks from the likes of Chetna Makan, Izzy Hossack and Smitten Kitchen. It's an easy win for publishers. These influencers already have large, loyal followings, and years of recipe testing means they know what they're talking about. This generally translates to decent sales, with influencer cookbooks rubbing shoulders on
