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    What Does Pinch Of Nom's Success Tell Us About How Consumers Want To Eat?
    Recipe Guru Team
    • Jul 26, 2019
    • 4 min

    What Does Pinch Of Nom's Success Tell Us About How Consumers Want To Eat?

    Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping up the rights to cookbooks from the likes of Chetna Makan, Izzy Hossack and Smitten Kitchen. It's an easy win for publishers. These influencers already have large, loyal followings, and years of recipe testing means they know what they're talking about. This generally translates to decent sales, with influencer cookbooks rubbing shoulders on
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    The Influence Of Celebrity Chefs
    Recipe Guru Team
    • Jan 26, 2018
    • 2 min

    The Influence Of Celebrity Chefs

    It can sometimes seem like everyone is a foodie. Just open Instagram. It's bursting with beautifully curated, professionally styled food content. Few things have influenced digitally savvy home cooks more than Instagram, but when it comes to recipe inspiration, celebrity chefs are still number one. The ongoing popularity of celebrity chefs amongst consumers was particularly evident in Amazon's 2017 Trends Report. Cookbooks accounted for 7 out of the top ten print books of 201
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