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Recipe Marketing

Feb 5
3 min

How Do You Solve A Problem Like Alexa?

Alexa has taken the world by storm. A staggering 66.4 million U.S. adults have welcomed smart speakers such as Amazon's Echo, Google Home...

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Recipe Guru Team

Nov 15, 2019
2 min

Why The Holiday Season Is The Ideal Time To Foster Loyalty In Online Grocery

People are more likely to order groceries online during the holidays. This makes sense. It's a stressful time of year and anything that m...

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Recipe Guru Team

Aug 23, 2019
4 min

4 Ways Recipes Can Engage Brick And Mortar Shoppers

'Retail Apocalypse' may sound like the name of a low-budget made-for-tv movie you'd find on SyFy, but it counts some of the most well-know...

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Recipe Guru Team

Dec 7, 2018
4 min

E-commerce Takes Centre Stage At Groceryshop 2018

It's old news that grocery lags behind other retail sectors when it comes to e-commerce. Not just that, but the US lags behind the likes ...

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Recipe Guru Team

Jul 13, 2018
3 min

How Grocery Retailers Can Solve The 'What's For Dinner' Problem

Do you have dinner plans for tonight? Or are you like the two-thirds of Americans who don't know what's for dinner by 4 pm? This staggeri...

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Recipe Guru Team

May 4, 2018
2 min

The Marketing Power Of Special Diets

We've waxed lyrical about the importance of behavioural data when creating a recipe content strategy, and while data provides vital insig...

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Recipe Guru Team

Mar 30, 2018
4 min

Building A Recipe Content Marketing Strategy That Works

At the beginning of 2018 we predicted that this would be the year of the recipe and that prediction is still on track. Not only have we s...

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Recipe Guru Team

Mar 23, 2018
3 min

Words Of Wisdom For Grocers From Shoptalk 2018

"Data is the backbone of retail" - the words of Google's President of Global Partnerships, Daniel Alegre, at Shoptalk 2018. This applies ...

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Recipe Guru Team

Mar 16, 2018
3 min

Are Meal Kits The Answer To Grocery Retailers' Woes?

When Oprah Winfrey featured cake company We Take The Cake on her Favourite Things list in 2004, it took them from the verge of bankruptcy...

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Recipe Guru Team

Mar 9, 2018
3 min

Marketing Food To Millennial Parents

Millennials get a bad rap. The so-called 'entitlement generation' are seen as lazy, unreliable and have been blamed for everything from t...

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Recipe Guru Team

Feb 16, 2018
2 min

Can Direct To Consumer Work In Grocery?

When we read this week that PepsiCo is investing further in its e-commerce business, our immediate thought was that the global brand coul...

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Recipe Guru Team

Dec 15, 2017
3 min

The Future Of Online Grocery Retail

51% of Americans prefer to shop online. That number jumps to 67% when you consider millennials only. Convenience, value and guaranteed av...

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Recipe Guru Team

Nov 3, 2017
3 min

Loyalty In The Meal Kit Industry

People take many things into account when planning their meals for the week. Flavour, dietary requirements and personal preferences all p...

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Recipe Guru Team

Oct 27, 2017
3 min

4 Ways Food Brands Can Engage Consumers

Grocery sales are more competitive than ever. The competition amongst food brands has only been heightened by the expansion of supermarke...

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Recipe Guru Team

Oct 13, 2017
3 min

Why Hyper-Personalisation Matters In Grocery Retail

Personalisation has always mattered, but it hasn't always been relevant. If you send an email mailshot that addresses each customer by na...

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How Do You Solve A Problem Like Alexa?

Why The Holiday Season Is The Ideal Time To Foster Loyalty In Online Grocery

4 Ways Recipes Can Engage Brick And Mortar Shoppers

Top 4 Grocery Stories of 2018

E-commerce Takes Centre Stage At Groceryshop 2018

How Grocery Retailers Can Solve The 'What's For Dinner' Problem

The Marketing Power Of Special Diets

Building A Recipe Content Marketing Strategy That Works

Words Of Wisdom For Grocers From Shoptalk 2018

Are Meal Kits The Answer To Grocery Retailers' Woes?

Marketing Food To Millennial Parents

Can Direct To Consumer Work In Grocery?

Top 5 Grocery E-Commerce Stories of 2017

The Future Of Online Grocery Retail

Loyalty In The Meal Kit Industry

4 Ways Food Brands Can Engage Consumers

Why Hyper-Personalisation Matters In Grocery Retail