3 Ways Recipes Can Engage Brick And Mortar Shoppers
Brick and mortar grocery retailers can replicate online meal planning services with in-store recipe content. Here we explain how.
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Recipe Guru Team
- Feb 5, 2020
- 3 min
How Do You Solve A Problem Like Alexa?
Alexa has taken the world by storm. A staggering 66.4 million U.S. adults have welcomed smart speakers such as Amazon's Echo, Google Home...
Recipe Guru Team
- Nov 15, 2019
- 2 min
Why The Holiday Season Is The Ideal Time To Foster Loyalty In Online Grocery
People are more likely to order groceries online during the holidays. This makes sense. It's a stressful time of year and anything that...
Recipe Guru Team
- Dec 7, 2018
- 4 min
Top 4 Grocery Stories of 2018
As we hurtle towards 2019 at what sometimes seems like lightning speed, it seems like only yesterday that we were recapping the top...
Recipe Guru Team
- Nov 2, 2018
- 3 min
E-commerce Takes Centre Stage At Groceryshop 2018
It's old news that grocery lags behind other retail sectors when it comes to e-commerce. Not just that, but the US lags behind the likes...
Recipe Guru Team
- Jul 13, 2018
- 3 min
How Grocery Retailers Can Solve The 'What's For Dinner' Problem
Do you have dinner plans for tonight? Or are you like the two-thirds of Americans who don't know what's for dinner by 4 pm? This...
Recipe Guru Team
- May 4, 2018
- 2 min
The Marketing Power Of Special Diets
We've waxed lyrical about the importance of behavioural data when creating a recipe content strategy, and while data provides vital...
Recipe Guru Team
- Mar 30, 2018
- 4 min
Building A Recipe Content Marketing Strategy That Works
At the beginning of 2018 we predicted that this would be the year of the recipe and that prediction is still on track. Not only have we...
Recipe Guru Team
- Mar 23, 2018
- 3 min
Words Of Wisdom For Grocers From Shoptalk 2018
"Data is the backbone of retail" - the words of Google's President of Global Partnerships, Daniel Alegre, at Shoptalk 2018. This applies...
Recipe Guru Team
- Mar 16, 2018
- 3 min
Are Meal Kits The Answer To Grocery Retailers' Woes?
When Oprah Winfrey featured cake company We Take The Cake on her Favourite Things list in 2004, it took them from the verge of bankruptcy...
Recipe Guru Team
- Mar 9, 2018
- 3 min
Marketing Food To Millennial Parents
Millennials get a bad rap. The so-called 'entitlement generation' are seen as lazy, unreliable and have been blamed for everything from...
Recipe Guru Team
- Feb 16, 2018
- 2 min
Can Direct To Consumer Work In Grocery?
When we read this week that PepsiCo is investing further in its e-commerce business, our immediate thought was that the global brand...
Recipe Guru Team
- Dec 15, 2017
- 3 min
Top 5 Grocery E-Commerce Stories of 2017
2017 has been a big year for retail. Between the threat of a 'retail apocalypse' and Amazon's quest for dominance in the retail sector,...
Recipe Guru Team
- Nov 10, 2017
- 3 min
The Future Of Online Grocery Retail
51% of Americans prefer to shop online. That number jumps to 67% when you consider millennials only. Convenience, value and guaranteed...
Recipe Guru Team
- Nov 3, 2017
- 3 min
Loyalty In The Meal Kit Industry
People take many things into account when planning their meals for the week. Flavour, dietary requirements and personal preferences all...
Recipe Guru Team
- Oct 27, 2017
- 3 min
4 Ways Food Brands Can Engage Consumers
Grocery sales are more competitive than ever. The competition amongst food brands has only been heightened by the expansion of...
Recipe Guru Team
- Oct 13, 2017
- 3 min
Why Hyper-Personalisation Matters In Grocery Retail
Personalisation has always mattered, but it hasn't always been relevant. If you send an email mailshot that addresses each customer by...