Recipe Guru Team
3 strategies to maintain children's interest in home cooking post-pandemic
The pandemic has increased children's interest in home cooking. How can grocery retailers and food brands encourage this interest?
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Recipe Guru Team
- May 25, 2021
- 4 min
Three Reasons Cookbook Publishers Are Embracing Digital
With competition from free digital content on the increase, cookbook publishers are embracing digitalisation.
Recipe Guru Team
- May 11, 2021
- 4 min
3 Ways Recipes Can Engage Brick And Mortar Shoppers
Brick and mortar grocery retailers can replicate online meal planning services with in-store recipe content. Here we explain how.
Recipe Guru Team
- Aug 28, 2020
- 4 min
How Grocery Retailers Can Use Recipe Content To Help Consumers Adapt To Unfamiliar Ingredients
When grocery shelves are empty and food prices are going up, recipes give consumers the confidence to try unfamiliar products.
Recipe Guru Team
- Aug 7, 2020
- 4 min
3 Recipe Video Styles You Should Add To Your Marketing Strategy
There are huge opportunities to leverage the current popularity of these three recipe video styles post-pandemic.
Recipe Guru Team
- May 18, 2020
- 4 min
How To Foster Post-Pandemic Interest In Home Cooking
Home cooking is experiencing a boom as pandemic lockdowns force us to stay home, but will interest in home cooking last post-pandemic?
Recipe Guru Team
- Mar 26, 2020
- 5 min
The Pandemic Pantry – How Recipes Can Solve Covid-19 Food Challenges For Consumers
Covid-19 means home cooking has become a necessity. Recipes can solve a number of challenges caused by the pandemic pantry.
Recipe Guru Team
- Mar 18, 2020
- 3 min
Recipe Resources For Cooking During Covid-19 Self-Isolation
Recipe websites and apps to help you cook and shop for groceries during Covid-19.
Recipe Guru Team
- Feb 21, 2020
- 4 min
Reliability, Variety and Exclusivity - The Three Pillars of Shoppable Recipe Content That Converts
This is an update of a blog that was originally posted in 2018. Millennials love food. Such is their obsession that they've even been...
Recipe Guru Team
- Sep 3, 2019
- 3 min
What Does The Walmart/Tasty Partnership Mean For The Shoppable Recipes Space?
Shoppable recipes aren't new. For several years now, grocery retailers, CPG brands and recipe websites have offered shoppable recipes to...
Recipe Guru Team
- Jul 26, 2019
- 4 min
What Does Pinch Of Nom's Success Tell Us About How Consumers Want To Eat?
Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping...
Recipe Guru Team
- Jul 3, 2019
- 4 min
How Recipe Guru Is Powering The Way We Shop And Cook
This is an updated version of a blog post that was first published in September 2017. Think about the content you consume on a day-to-day...
Recipe Guru Team
- Jan 11, 2019
- 3 min
Why More Americans Are Eating At Home In 2019
In early 2018, a Nielsen report suggested that Americans were eating out more than ever. We weren't surprised. Eating out has never been...
Recipe Guru Team
- Nov 16, 2018
- 3 min
New Year, New Customer? How to Leverage New Year Healthy Eating Trends For Increased Engagement
The festive season has well and truly begun. Thanksgiving is taking centre stage, and there's no escaping festive displays in store...
Recipe Guru Team
- Oct 26, 2018
- 3 min
Recipes in Action - Why Waitrose and Tesco Are Leading the Way in Grocery
Here in Recipe Guru, we're always on the lookout for our next favourite recipe. We're also always endlessly searching for more convenient...
Recipe Guru Team
- Oct 18, 2018
- 3 min
Content With Purpose – 3 Food Brands That Are Using Recipes Right
In the content marketing world, the phrase 'content is king' is as ubiquitous as it is cliched. There's also an element of truth to it -...
Recipe Guru Team
- Sep 21, 2018
- 3 min
Amazon Enters The Smart Kitchen Space
Not content with disrupting the grocery sector, Amazon is also taking on the smart kitchen. At an event in Seattle yesterday, Amazon...
Recipe Guru Team
- Jun 29, 2018
- 4 min
4 Statistics That Should Influence The Future Of Grocery Marketing
There has never been more choice in grocery retail. Traditional grocers face competition from meal kits, e-grocery startups and retail...
Recipe Guru Team
- Jun 13, 2018
- 2 min
3 Takeaways From Smart Kitchen Summit Europe 2018
Looking through articles about Smart Kitchen Summit 2017, it's interesting to note that while Tyler Florence was proclaiming that recipes...
Recipe Guru Team
- May 4, 2018
- 2 min
The Marketing Power Of Special Diets
We've waxed lyrical about the importance of behavioural data when creating a recipe content strategy, and while data provides vital...