Recipe Guru Team
Why Standing Out From The Crowd With Recipe Content Is More Important Than Ever
Standing out from the crowd with recipe content has never been more important if you want to grab the attention of less frequent shoppers.
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Recipe Guru Team
- Dec 7, 2018
- 4 min
Top 4 Grocery Stories of 2018
As we hurtle towards 2019 at what sometimes seems like lightning speed, it seems like only yesterday that we were recapping the top...
Recipe Guru Team
- Nov 2, 2018
- 3 min
E-commerce Takes Centre Stage At Groceryshop 2018
It's old news that grocery lags behind other retail sectors when it comes to e-commerce. Not just that, but the US lags behind the likes...
Recipe Guru Team
- Oct 18, 2018
- 3 min
Content With Purpose – 3 Food Brands That Are Using Recipes Right
In the content marketing world, the phrase 'content is king' is as ubiquitous as it is cliched. There's also an element of truth to it -...
Recipe Guru Team
- Sep 28, 2018
- 3 min
From Sofa to Shelf and Beyond - The Influence of Digital on Grocery Retail
What's the last thing you purchased online? A quick poll in Recipe Guru HQ unveiled an even split between clothing and electronics, with...
Recipe Guru Team
- Jun 1, 2018
- 3 min
The Power of Brand Partnerships in Food
Who are your competitors? What are they doing better than you? How engaging is their social media presence? Are they attracting more...
Recipe Guru Team
- Mar 23, 2018
- 3 min
Words Of Wisdom For Grocers From Shoptalk 2018
"Data is the backbone of retail" - the words of Google's President of Global Partnerships, Daniel Alegre, at Shoptalk 2018. This applies...
Recipe Guru Team
- Feb 16, 2018
- 2 min
Can Direct To Consumer Work In Grocery?
When we read this week that PepsiCo is investing further in its e-commerce business, our immediate thought was that the global brand...
Recipe Guru Team
- Jan 19, 2018
- 2 min
Why Grocery Retailers Are Embracing Click And Collect
Grocery retailers that want to attract the loyalty of consumers are well aware of the importance of an omnichannel approach. This...
Recipe Guru Team
- Dec 15, 2017
- 3 min
Top 5 Grocery E-Commerce Stories of 2017
2017 has been a big year for retail. Between the threat of a 'retail apocalypse' and Amazon's quest for dominance in the retail sector,...
Recipe Guru Team
- Nov 24, 2017
- 3 min
Why Is Amazon Embracing Shoppable Recipes?
Earlier this year Tyler Florence declared at Smart Kitchen Summit that recipes are dead. While it's true that recipe creators and chefs...
Recipe Guru Team
- Nov 17, 2017
- 3 min
5 Content Marketing Strategies For The Grocery Industry
You've no doubt heard the phrase 'content is king', but not all content is created equal. Creating engaging content that converts isn't...
Recipe Guru Team
- Nov 3, 2017
- 3 min
Loyalty In The Meal Kit Industry
People take many things into account when planning their meals for the week. Flavour, dietary requirements and personal preferences all...