Recipe Guru Team
3 strategies to maintain children's interest in home cooking post-pandemic
The pandemic has increased children's interest in home cooking. How can grocery retailers and food brands encourage this interest?
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Recipe Guru Team
- Aug 3, 2021
- 3 min
The Post-Pandemic Smart Kitchen
While life is slowly returning to normal, here's how the smart kitchen needs to adapt to post-pandemic life
Recipe Guru Team
- Jul 13, 2021
- 3 min
Are you earning consumers' healthy eating trust?
How do you earn the trust of consumers who are searching for healthy eating recipe inspiration? These 3 strategies will help.
Recipe Guru Team
- May 25, 2021
- 4 min
Three Reasons Cookbook Publishers Are Embracing Digital
With competition from free digital content on the increase, cookbook publishers are embracing digitalisation.
Recipe Guru Team
- Apr 27, 2021
- 4 min
Why recipe content has benefits for health insurance providers and members
Consumer interest in healthy eating is growing and there are benefits for healthy insurers that leverage this interest.
Recipe Guru Team
- Mar 2, 2021
- 4 min
Why is cooking skills content an important part of your marketing strategy?
Keeping consumers engaged with home cooking relies on more than great recipe content. That's where cooking skills content comes in.
Recipe Guru Team
- Feb 16, 2021
- 4 min
Harnessing the spending power of the plant-based consumer in grocery
Plant-based consumers spend more on groceries than the average consumer. How can grocery retailers and food brands harness this?
Recipe Guru Team
- Jan 19, 2021
- 4 min
Can The Smart Kitchen Serve Both Non-Cooks And Confident Cooks?
Back in 2019 when we could gather in crowds and attend events, the comment below from Smart Kitchen Summit in Seattle caught our eye....
Recipe Guru Team
- Jan 7, 2021
- 3 min
4 statistics that prove you should add more complex recipe content to your website
The majority of home cooks have improved their cooking skills during the pandemic so there is increased need for more complex recipe content
Recipe Guru Team
- Nov 17, 2020
- 3 min
Content with purpose: how to license recipe content that fits your customers' needs
Here we explain why a detailed brief matters when you are licensing recipe content to suit your customers' specific needs.
Recipe Guru Team
- Oct 20, 2020
- 5 min
Consumers need help deciding what to have for dinner. Are recipe chatbots the solution?
Kroger released a recipe chatbot in October 2020. Can chatbots make the meal planning journey more efficient?
Recipe Guru Team
- Oct 9, 2020
- 3 min
Why Is Sourcing Fresh Recipe Inspiration Such A Challenge For Consumers?
In a recent report, 40% of people admitted that coming up with new meal ideas is a challenge for them, but why?
Recipe Guru Team
- Aug 28, 2020
- 4 min
How Grocery Retailers Can Use Recipe Content To Help Consumers Adapt To Unfamiliar Ingredients
When grocery shelves are empty and food prices are going up, recipes give consumers the confidence to try unfamiliar products.
Recipe Guru Team
- Aug 7, 2020
- 4 min
3 Recipe Video Styles You Should Add To Your Marketing Strategy
There are huge opportunities to leverage the current popularity of these three recipe video styles post-pandemic.
Recipe Guru Team
- Jul 9, 2020
- 5 min
Why Standing Out From The Crowd With Recipe Content Is More Important Than Ever
Standing out from the crowd with recipe content has never been more important if you want to grab the attention of less frequent shoppers.
Recipe Guru Team
- Apr 27, 2020
- 3 min
How Food Brands Can Support Novice Cooks During Covid-19
Adjusting to Covid-19 lockdowns is all the more difficult when you're a novice cook. Here's how food brands can use recipes to help.
Recipe Guru Team
- Feb 21, 2020
- 4 min
Reliability, Variety and Exclusivity - The Three Pillars of Shoppable Recipe Content That Converts
This is an update of a blog that was originally posted in 2018. Millennials love food. Such is their obsession that they've even been...
Recipe Guru Team
- Nov 11, 2019
- 2 min
Why You Should Make Your Recipe Content Shoppable
Updated: July 2020 A 2019 study by FMI into omnichannel grocery retail recently caught our eye. While almost 100% of food retailers...
Recipe Guru Team
- Sep 3, 2019
- 3 min
What Does The Walmart/Tasty Partnership Mean For The Shoppable Recipes Space?
Shoppable recipes aren't new. For several years now, grocery retailers, CPG brands and recipe websites have offered shoppable recipes to...
Recipe Guru Team
- Aug 9, 2019
- 3 min
Why Food Marketing Teams Should Be Jumping On Board With The Flexitarian Trend
There's no denying that alternative sources of protein are trending. Climate change concerns have accelerated an already-growing interest...
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