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Recipe Marketing

Apr 27
3 min

How Food Brands Can Support Novice Cooks During Covid-19

Adjusting to Covid-19 lockdowns is all the more difficult when you're a novice cook. Here's how food brands can use recipes to help.

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Recipe Guru Team

Feb 21
4 min

Reliability, Variety and Exclusivity - The Three Pillars of Shoppable Recipe Content That Converts

This is an update of a blog that was originally posted in 2018. Millennials love food. Such is their obsession that they've even been acc...

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Recipe Guru Team

Nov 11, 2019
2 min

Why You Should Make Your Recipe Content Shoppable

Updated: July 2020 A 2019 study by FMI into omnichannel grocery retail recently caught our eye. While almost 100% of food retailers provi...

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Recipe Guru Team

Oct 9, 2019
3 min

Can The Smart Kitchen Serve Both Non-Cooks And Confident Cooks?

I had planned to write about how the smart kitchen can turn non-cooks into cooks. Then a comment from Smart Kitchen Summit in Seattle gra...

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Recipe Guru Team

Sep 3, 2019
3 min

What Does The Walmart/Tasty Partnership Mean For The Shoppable Recipes Space?

Shoppable recipes aren't new. For several years now, grocery retailers, CPG brands and recipe websites have offered shoppable recipes to ...

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Recipe Guru Team

Aug 9, 2019
3 min

Why Food Marketing Teams Should Be Jumping On Board With The Flexitarian Trend

There's no denying that alternative sources of protein are trending. Climate change concerns have accelerated an already-growing interest...

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Recipe Guru Team

Jul 26, 2019
4 min

What Does Pinch Of Nom's Success Tell Us About How Consumers Want To Eat?

Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping ...

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Recipe Guru Team

Jul 3, 2019
4 min

How Recipe Guru Is Powering The Way We Shop And Cook

This is an updated version of a blog post that was first published in September 2017. Think about the content you consume on a day-to-day...

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Recipe Guru Team

May 30, 2019
3 min

How To Increase Basket Value In Grocery

We've covered a range of marketing strategies on this blog that are designed to grab that elusive sale, but the process doesn't end once ...

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Recipe Guru Team

May 16, 2019
3 min

Why Recipe Content Matters In The Smart Kitchen

Smart appliance manufacturers have been jumping on board with recipe content for several years now. Companies like Bosch, LG and GE have ...

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Recipe Guru Team

Apr 30, 2019
4 min

How Changing Consumer Appetites Are Challenging The Grocery Sector

In this follow-up to our blog about helping consumers reach their wellness goals, we're exploring the statistics and trends that point tow...

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Recipe Guru Team

Feb 25, 2019
3 min

How Grocery Retailers Can Help Customers Reach Their Wellness Goals

In late 2018, a report from the Food Marketing Institute revealed that 55% of consumers see their primary food store as an ally in their w...

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Recipe Guru Team

Jan 11, 2019
3 min

Why More Americans Are Eating At Home In 2019

In early 2018, a Nielsen report suggested that Americans were eating out more than ever. We weren't surprised. Eating out has never been ...

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Recipe Guru Team

Nov 16, 2018
3 min

New Year, New Customer? How to Leverage New Year Healthy Eating Trends For Increased Engagement

The festive season has well and truly begun. Thanksgiving is taking centre stage, and there's no escaping festive displays in store window...

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Recipe Guru Team

Oct 18, 2018
3 min

Content With Purpose – 3 Food Brands That Are Using Recipes Right

In the content marketing world, the phrase 'content is king' is as ubiquitous as it is cliched. There's also an element of truth to it - ...

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Recipe Guru Team

Sep 14, 2018
3 min

3 Reasons Smart Appliance Manufacturers Are Embracing Recipe Integration

During our 2018 visit to IFA Berlin, one thing was abundantly clear: mainstream appliance manufacturers are going all-in on the smart kit...

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Recipe Guru Team

Aug 23, 2018
4 min

Three Reasons Cookbook Publishers Are Embracing Digital Transformation

Updated May 2020 Digital content is more popular than ever. The expected global consumer spend on digital content for 2018 was $202bn. Th...

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Recipe Guru Team

Jul 13, 2018
3 min

How Grocery Retailers Can Solve The 'What's For Dinner' Problem

Do you have dinner plans for tonight? Or are you like the two-thirds of Americans who don't know what's for dinner by 4 pm? This staggeri...

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Recipe Guru Team

Jun 29, 2018
4 min

4 Statistics That Should Influence The Future Of Grocery Marketing

There has never been more choice in grocery retail. Traditional grocers face competition from meal kits, e-grocery startups and retail gi...

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Recipe Guru Team

May 4, 2018
2 min

The Marketing Power Of Special Diets

We've waxed lyrical about the importance of behavioural data when creating a recipe content strategy, and while data provides vital insig...

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