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Jan 19
4 min

Can The Smart Kitchen Serve Both Non-Cooks And Confident Cooks?

Back in 2019 when we could gather in crowds and attend events, the comment below from Smart Kitchen Summit in Seattle caught our eye. Thi...

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4 statistics that prove you should add more complex recipe content to your website

Recipe Guru Team

Jan 7
3 min

4 statistics that prove you should add more complex recipe content to your website

The majority of home cooks have improved their cooking skills during the pandemic so there is increased need for more complex recipe content

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Content with purpose: how to license recipe content that fits your customers' needs

Recipe Guru Team

Nov 17, 2020
3 min

Content with purpose: how to license recipe content that fits your customers' needs

Here we explain why a detailed brief matters when you are licensing recipe content to suit your customers' specific needs.

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Consumers need help deciding what to have for dinner. Are recipe chatbots the solution?

Recipe Guru Team

Oct 20, 2020
5 min

Consumers need help deciding what to have for dinner. Are recipe chatbots the solution?

Kroger released a recipe chatbot in October 2020. Can chatbots make the meal planning journey more efficient?

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Why Is Sourcing Fresh Recipe Inspiration Such A Challenge For Consumers?

Recipe Guru Team

Oct 9, 2020
3 min

Why Is Sourcing Fresh Recipe Inspiration Such A Challenge For Consumers?

In a recent report, 40% of people admitted that coming up with new meal ideas is a challenge for them, but why?

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How Grocery Retailers Can Use Recipe Content To Help Consumers Adapt To Unfamiliar Ingredients

Recipe Guru Team

Aug 28, 2020
4 min

How Grocery Retailers Can Use Recipe Content To Help Consumers Adapt To Unfamiliar Ingredients

When grocery shelves are empty and food prices are going up, recipes give consumers the confidence to try unfamiliar products.

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3 Recipe Video Styles You Should Add To Your Marketing Strategy

Recipe Guru Team

Aug 7, 2020
4 min

3 Recipe Video Styles You Should Add To Your Marketing Strategy

There are huge opportunities to leverage the current popularity of these three recipe video styles post-pandemic.

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Why Standing Out From The Crowd With Recipe Content Is More Important Than Ever

Recipe Guru Team

Jul 9, 2020
5 min

Why Standing Out From The Crowd With Recipe Content Is More Important Than Ever

Standing out from the crowd with recipe content has never been more important if you want to grab the attention of less frequent shoppers.

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How Food Brands Can Support Novice Cooks During Covid-19

Recipe Guru Team

Apr 27, 2020
3 min

How Food Brands Can Support Novice Cooks During Covid-19

Adjusting to Covid-19 lockdowns is all the more difficult when you're a novice cook. Here's how food brands can use recipes to help.

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Reliability, Variety and Exclusivity - The Three Pillars of Shoppable Recipe Content That Converts

Recipe Guru Team

Feb 21, 2020
4 min

Reliability, Variety and Exclusivity - The Three Pillars of Shoppable Recipe Content That Converts

This is an update of a blog that was originally posted in 2018. Millennials love food. Such is their obsession that they've even been acc...

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Why You Should Make Your Recipe Content Shoppable

Recipe Guru Team

Nov 11, 2019
2 min

Why You Should Make Your Recipe Content Shoppable

Updated: July 2020 A 2019 study by FMI into omnichannel grocery retail recently caught our eye. While almost 100% of food retailers provi...

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What Does The Walmart/Tasty Partnership Mean For The Shoppable Recipes Space?

Recipe Guru Team

Sep 3, 2019
3 min

What Does The Walmart/Tasty Partnership Mean For The Shoppable Recipes Space?

Shoppable recipes aren't new. For several years now, grocery retailers, CPG brands and recipe websites have offered shoppable recipes to ...

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Why Food Marketing Teams Should Be Jumping On Board With The Flexitarian Trend

Recipe Guru Team

Aug 9, 2019
3 min

Why Food Marketing Teams Should Be Jumping On Board With The Flexitarian Trend

There's no denying that alternative sources of protein are trending. Climate change concerns have accelerated an already-growing interest...

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What Does Pinch Of Nom's Success Tell Us About How Consumers Want To Eat?

Recipe Guru Team

Jul 26, 2019
4 min

What Does Pinch Of Nom's Success Tell Us About How Consumers Want To Eat?

Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping ...

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How Recipe Guru Is Powering The Way We Shop And Cook

Recipe Guru Team

Jul 3, 2019
4 min

How Recipe Guru Is Powering The Way We Shop And Cook

This is an updated version of a blog post that was first published in September 2017. Think about the content you consume on a day-to-day...

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Recipe Guru Team

May 30, 2019
3 min

How To Increase Basket Value In Grocery

We've covered a range of marketing strategies on this blog that are designed to grab that elusive sale, but the process doesn't end once ...

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Why Recipe Content Matters In The Smart Kitchen

Recipe Guru Team

May 16, 2019
3 min

Why Recipe Content Matters In The Smart Kitchen

Smart appliance manufacturers have been jumping on board with recipe content for several years now. Companies like Bosch, LG and GE have ...

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How Changing Consumer Appetites Are Challenging The Grocery Sector

Recipe Guru Team

Apr 30, 2019
4 min

How Changing Consumer Appetites Are Challenging The Grocery Sector

In this follow-up to our blog about helping consumers reach their wellness goals, we're exploring the statistics and trends that point tow...

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How Grocery Retailers Can Help Customers Reach Their Wellness Goals

Recipe Guru Team

Feb 25, 2019
3 min

How Grocery Retailers Can Help Customers Reach Their Wellness Goals

In late 2018, a report from the Food Marketing Institute revealed that 55% of consumers see their primary food store as an ally in their w...

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Why More Americans Are Eating At Home In 2019

Recipe Guru Team

Jan 11, 2019
3 min

Why More Americans Are Eating At Home In 2019

In early 2018, a Nielsen report suggested that Americans were eating out more than ever. We weren't surprised. Eating out has never been ...

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