This is an update of a blog that was originally posted in 2018. Millennials love food. Such is their obsession that they've even been accused of prioritising...

A 2019 study by FMI into omnichannel grocery retail recently caught our eye. While almost 100% of food retailers provide highly valuable editorial content in...

I had planned to write about how the smart kitchen can turn non-cooks into cooks. Then a comment from Smart Kitchen Summit in Seattle grabbed my attention on...

Shoppable recipes aren't new. For several years now, grocery retailers, CPG brands and recipe websites have offered shoppable recipes to consumers as a way o...

There's no denying that alternative sources of protein are trending. Climate change concerns have accelerated an already-growing interest in a plant-based di...

Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping up the rights to coo...

This is an updated version of a blog post that was first published in September 2017. Think about the content you consume on a day-to-day basis. How much of ...

We've covered a range of marketing strategies on this blog that are designed to grab that elusive sale, but the process doesn't end once you've convinced the...

Smart appliance manufacturers have been jumping on board with recipe content for several years now. Companies like Bosch, LG and GE have partnered with conte...

In this follow-up to our blog about helping consumers reach their wellness goals, we're exploring the statistics and trends that point towards a healthier fu...

In late 2018, a report from the Food Marketing Institute revealed that 55% of consumers see their primary food store as an ally in their wellness efforts. Th...

In early 2018, a Nielsen report suggested that Americans were eating out more than ever. We weren't surprised. Eating out has never been cheaper or more conv...

The festive season has well and truly begun. Thanksgiving is taking centre stage, and there's no escaping festive displays in store windows. At this time of ...

In the content marketing world, the phrase 'content is king' is as ubiquitous as it is cliched. There's also an element of truth to it - content is more impo...

During our 2018 visit to IFA Berlin, one thing was abundantly clear: mainstream appliance manufacturers are going all-in on the smart kitchen. Appliance gian...

Digital content is having a moment. The expected global consumer spend on digital content for 2018 is $202bn. This is an astonishing number even before you c...

Do you have dinner plans for tonight? Or are you like the two-thirds of Americans who don't know what's for dinner by 4 pm? This staggering statistic from Fo...

There has never been more choice in grocery retail. Traditional grocers face competition from meal kits, e-grocery startups and retail giants like Amazon. Fo...

We've waxed lyrical about the importance of behavioural data when creating a recipe content strategy, and while data provides vital insight into the kind of ...

We came across a couple of interesting statistics from Bazaarvoice this week: Visual content shared via social media on mobile produces as much as a 111% upl...