Recipe Guru Team
Are you earning consumers' healthy eating trust?
How do you earn the trust of consumers who are searching for healthy eating recipe inspiration? These 3 strategies will help.
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Recipe Guru Team
- Jun 22, 2021
- 3 min
Do you know what sort of recipe content your customers crave?
How to gain a deeper understanding of your recipe website visitors to curate more relevant recipe content.
Recipe Guru Team
- May 25, 2021
- 4 min
Three Reasons Cookbook Publishers Are Embracing Digital
With competition from free digital content on the increase, cookbook publishers are embracing digitalisation.
Recipe Guru Team
- Apr 27, 2021
- 4 min
Why recipe content has benefits for health insurance providers and members
Consumer interest in healthy eating is growing and there are benefits for healthy insurers that leverage this interest.
Recipe Guru Team
- Feb 16, 2021
- 4 min
Harnessing the spending power of the plant-based consumer in grocery
Plant-based consumers spend more on groceries than the average consumer. How can grocery retailers and food brands harness this?
Recipe Guru Team
- Feb 2, 2021
- 4 min
Here's Why We Need To Make The Meal Planning Journey Easier
With consumer interest in home cooking on the rise, here's why it's time to make meal planning easier for home cooks.
Recipe Guru Team
- Jan 7, 2021
- 3 min
4 statistics that prove you should add more complex recipe content to your website
The majority of home cooks have improved their cooking skills during the pandemic so there is increased need for more complex recipe content
Recipe Guru Team
- Dec 11, 2020
- 4 min
Not new, not normal: how can brands solve a problem like cooking fatigue?
Consumers are experiencing increasing levels of cooking fatigue during a time that is not new and not normal. How can brands help?
Recipe Guru Team
- Dec 2, 2020
- 4 min
Food Trends 2021: How our 2020 experiences will shape the way we shop, eat and cook in 2021
Heavily influenced by people's 2020 experiences, these are the 5 food trends to look out for in 2021.
Recipe Guru Team
- Nov 17, 2020
- 3 min
Content with purpose: how to license recipe content that fits your customers' needs
Here we explain why a detailed brief matters when you are licensing recipe content to suit your customers' specific needs.
Recipe Guru Team
- Sep 11, 2020
- 5 min
How Food Brands Can Help Consumers Adapt To A Holiday Season Like No Other
How food and grocery brands can help these 4 distinct personas adapt to a holiday season like no other.
Recipe Guru Team
- Aug 7, 2020
- 4 min
3 Recipe Video Styles You Should Add To Your Marketing Strategy
There are huge opportunities to leverage the current popularity of these three recipe video styles post-pandemic.
Recipe Guru Team
- Jul 24, 2020
- 4 min
Why Grocery Retailers and Food Brands Need To Go All In On Using Recipe Content On Social Media
For an increasing number of food and beverage consumers, the customer journey begins on social media.
Recipe Guru Team
- Jun 12, 2020
- 3 min
Why Seasonal Recipe Marketing Requires Year-Round Commitment
Seasonal recipes are a powerful marketing tool for food brands, but their predictable nature requires year-round commitment.
Recipe Guru Team
- Apr 27, 2020
- 3 min
How Food Brands Can Support Novice Cooks During Covid-19
Adjusting to Covid-19 lockdowns is all the more difficult when you're a novice cook. Here's how food brands can use recipes to help.
Recipe Guru Team
- Apr 17, 2020
- 4 min
Covid-19: Why And How Baking Is Trending
Why baking is trending thanks to Covid-19 and what people are searching for.
Recipe Guru Team
- Aug 9, 2019
- 3 min
Why Food Marketing Teams Should Be Jumping On Board With The Flexitarian Trend
There's no denying that alternative sources of protein are trending. Climate change concerns have accelerated an already-growing interest...
Recipe Guru Team
- Jul 26, 2019
- 4 min
What Does Pinch Of Nom's Success Tell Us About How Consumers Want To Eat?
Food bloggers and influencers have successfully transitioned from digital to print for many years now, with cookbook publishers snapping...
Recipe Guru Team
- Apr 12, 2019
- 3 min
Three Surprising Gen Z Statistics That Will Influence The Future Of Cooking
Millennials have changed the way we think about food. From making more conscious eating choices to forcing casual eateries to up their...
Recipe Guru Team
- Feb 25, 2019
- 3 min
How Grocery Retailers Can Help Customers Reach Their Wellness Goals
In late 2018, a report from the Food Marketing Institute revealed that 55% of consumers see their primary food store as an ally in their...