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Food Trends

Food Trends 2021: How our 2020 experiences will shape the way we shop, eat and cook in 2021

Recipe Guru Team

16 hours ago
4 min

Food Trends 2021: How our 2020 experiences will shape the way we shop, eat and cook in 2021

Heavily influenced by people's 2020 experiences, these are the 5 food trends to look out for in 2021.

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Content with purpose: how to license recipe content that fits your customers' needs

Recipe Guru Team

Nov 17
3 min

Content with purpose: how to license recipe content that fits your customers' needs

Here we explain why a detailed brief matters when you are licensing recipe content to suit your customers' specific needs.

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How increased collaboration with the grocery industry can increase smart kitchen adoption

Recipe Guru Team

Nov 3
4 min

How increased collaboration with the grocery industry can increase smart kitchen adoption

Smart appliance adoption is picking up but giving people a reason to buy them is key. Grocery integration can help.

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Consumers need help deciding what to have for dinner. Are recipe chatbots the solution?

Recipe Guru Team

Oct 20
5 min

Consumers need help deciding what to have for dinner. Are recipe chatbots the solution?

Kroger released a recipe chatbot in October 2020. Can chatbots make the meal planning journey more efficient?

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Why Is Sourcing Fresh Recipe Inspiration Such A Challenge For Consumers?

Recipe Guru Team

Oct 9
3 min

Why Is Sourcing Fresh Recipe Inspiration Such A Challenge For Consumers?

In a recent report, 40% of people admitted that coming up with new meal ideas is a challenge for them, but why?

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How Food Brands Can Help Consumers Adapt To A Holiday Season Like No Other

Recipe Guru Team

Sep 11
5 min

How Food Brands Can Help Consumers Adapt To A Holiday Season Like No Other

How food and grocery brands can help these 4 distinct personas adapt to a holiday season like no other.

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How Grocery Retailers Can Use Recipe Content To Help Consumers Adapt To Unfamiliar Ingredients

Recipe Guru Team

Aug 28
4 min

How Grocery Retailers Can Use Recipe Content To Help Consumers Adapt To Unfamiliar Ingredients

When grocery shelves are empty and food prices are going up, recipes give consumers the confidence to try unfamiliar products.

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Leverage Consumer Insights to Grow eCommerce Grocery

Natasha Arora - ChannelSight

Aug 14
3 min

Leverage Consumer Insights to Grow eCommerce Grocery

ChannelSight explains how they activate your recipe content, and leverage transactional data to drive conversions.

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3 Recipe Video Styles You Should Add To Your Marketing Strategy

Recipe Guru Team

Aug 7
4 min

3 Recipe Video Styles You Should Add To Your Marketing Strategy

There are huge opportunities to leverage the current popularity of these three recipe video styles post-pandemic.

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Why Grocery Retailers and Food Brands Need To Go All In On Using Recipe Content On Social Media

Recipe Guru Team

Jul 24
4 min

Why Grocery Retailers and Food Brands Need To Go All In On Using Recipe Content On Social Media

For an increasing number of food and beverage consumers, the customer journey begins on social media.

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Why Standing Out From The Crowd With Recipe Content Is More Important Than Ever

Recipe Guru Team

Jul 9
5 min

Why Standing Out From The Crowd With Recipe Content Is More Important Than Ever

Standing out from the crowd with recipe content has never been more important if you want to grab the attention of less frequent shoppers.

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Recipe Guru and ChannelSight announce strategic partnership to unlock the power of recipes

Recipe Guru Team

Jun 15
3 min

Recipe Guru and ChannelSight announce strategic partnership to unlock the power of recipes

ChannelSight and Recipe Guru announce strategic partnership aimed at driving better brand engagement and measurability via recipe content.

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Why Seasonal Recipe Marketing Requires Year-Round Commitment

Recipe Guru Team

Jun 12
3 min

Why Seasonal Recipe Marketing Requires Year-Round Commitment

Seasonal recipes are a powerful marketing tool for food brands, but their predictable nature requires year-round commitment.

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Recipe Guru Team

May 29
4 min

Will The 2020 Meal Kits Boom Continue?

Meal kits are having a moment as people seek convenient ways to feed themselves during lockdown, but will it last post-pandemic?

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How To Foster Post-Pandemic Interest In Home Cooking

Recipe Guru Team

May 18
4 min

How To Foster Post-Pandemic Interest In Home Cooking

Home cooking is experiencing a boom as pandemic lockdowns force us to stay home, but will interest in home cooking last post-pandemic?

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How Food Brands Can Support Novice Cooks During Covid-19

Recipe Guru Team

Apr 27
3 min

How Food Brands Can Support Novice Cooks During Covid-19

Adjusting to Covid-19 lockdowns is all the more difficult when you're a novice cook. Here's how food brands can use recipes to help.

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Covid-19: Why And How Baking Is Trending

Recipe Guru Team

Apr 17
4 min

Covid-19: Why And How Baking Is Trending

Why baking is trending thanks to Covid-19 and what people are searching for.

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The Pandemic Pantry – How Recipes Can Solve Covid-19 Food Challenges For Consumers

Recipe Guru Team

Mar 26
5 min

The Pandemic Pantry – How Recipes Can Solve Covid-19 Food Challenges For Consumers

Covid-19 means home cooking has become a necessity. Recipes can solve a number of challenges caused by the pandemic pantry.

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Recipe Resources For Cooking During Covid-19 Self-Isolation

Recipe Guru Team

Mar 18
3 min

Recipe Resources For Cooking During Covid-19 Self-Isolation

Recipe websites and apps to help you cook and shop for groceries during Covid-19.

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Coronavirus - The Ultimate Test Of Online Grocery

Recipe Guru Team

Mar 12
2 min

Coronavirus - The Ultimate Test Of Online Grocery

Online grocery adoption is up as consumers try to avoid Covid-19. For grocery retailers, the coronavirus is the ultimate test of their onlin

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