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Recipe Marketing

Jun 15
3 min

Recipe Guru and ChannelSight announce strategic partnership to unlock the power of recipes

ChannelSight and Recipe Guru announce strategic partnership aimed at driving better brand engagement and measurability via recipe content.

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Recipe Guru Team

Jun 12
3 min

Why Seasonal Recipe Marketing Requires Year-Round Commitment

Seasonal recipes are a powerful marketing tool for food brands, but their predictable nature requires year-round commitment.

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Recipe Guru Team

May 29
4 min

Will The 2020 Meal Kits Boom Continue?

Meal kits are having a moment as people seek convenient ways to feed themselves during lockdown, but will it last post-pandemic?

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Recipe Guru Team

May 18
4 min

How To Foster Post-Pandemic Interest In Home Cooking

Home cooking is experiencing a boom as pandemic lockdowns force us to stay home, but will interest in home cooking last post-pandemic?

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Recipe Guru Team

Apr 27
3 min

How Food Brands Can Support Novice Cooks During Covid-19

Adjusting to Covid-19 lockdowns is all the more difficult when you're a novice cook. Here's how food brands can use recipes to help.

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Recipe Guru Team

Apr 17
4 min

Covid-19: Why And How Baking Is Trending

Why baking is trending thanks to Covid-19 and what people are searching for.

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Recipe Guru Team

Mar 26
5 min

The Pandemic Pantry – How Recipes Can Solve Covid-19 Food Challenges For Consumers

Covid-19 means home cooking has become a necessity. Recipes can solve a number of challenges caused by the pandemic pantry.

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Recipe Guru Team

Mar 18
3 min

Recipe Resources For Cooking During Covid-19 Self-Isolation

Recipe websites and apps to help you cook and shop for groceries during Covid-19.

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Recipe Guru Team

Mar 12
2 min

Coronavirus - The Ultimate Test Of Online Grocery

Online grocery adoption is up as consumers try to avoid Covid-19. For grocery retailers, the coronavirus is the ultimate test of their onlin

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Recipe Guru Team

Feb 21
4 min

Reliability, Variety and Exclusivity - The Three Pillars of Shoppable Recipe Content That Converts

This is an update of a blog that was originally posted in 2018. Millennials love food. Such is their obsession that they've even been acc...

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Recipe Guru Team

Feb 5
3 min

How Do You Solve A Problem Like Alexa?

Alexa has taken the world by storm. A staggering 66.4 million U.S. adults have welcomed smart speakers such as Amazon's Echo, Google Home...

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Recipe Guru Team

Jan 24
3 min

Here's Why We Need To Make The Meal Planning Journey Easier

With consumer interest in home cooking on the rise, here's why it's time to make meal planning easier for home cooks.

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Recipe Guru Team

Jan 15
3 min

4 Statistics That Prove Plant-Based Is Here To Stay

Veganuary is trending and we thought it would be worth taking a look at the state of the plant-based market. Plant-based foods have gone ...

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Recipe Guru Team

Dec 18, 2019
3 min

3 Ways Recipe Content Was Used To Engage Consumers In 2019

It won't surprise you that our daily Google Alerts are dominated by recipe news. If a company is using recipe content, we want to know ab...

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Recipe Guru Team

Dec 16, 2019
4 min

Four Smart Kitchen Stories That Grabbed Our Attention In 2019

We've been writing about (and working in) the smart kitchen space for several years now, and it kind of feels like 2019 was the year the ...

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Recipe Guru Team

Nov 29, 2019
3 min

5 Food Trends To Look Out For In 2020

As is usual for this time of year, 2020 food trend predictions have been landing in our inboxes over the last month or so. From zero-proo...

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Recipe Guru Team

Nov 15, 2019
2 min

Why The Holiday Season Is The Ideal Time To Foster Loyalty In Online Grocery

People are more likely to order groceries online during the holidays. This makes sense. It's a stressful time of year and anything that m...

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Recipe Guru Team

Nov 11, 2019
2 min

Why You Should Make Your Recipe Content Shoppable

Updated: July 2020 A 2019 study by FMI into omnichannel grocery retail recently caught our eye. While almost 100% of food retailers provi...

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Recipe Guru Team

Oct 9, 2019
3 min

Can The Smart Kitchen Serve Both Non-Cooks And Confident Cooks?

I had planned to write about how the smart kitchen can turn non-cooks into cooks. Then a comment from Smart Kitchen Summit in Seattle gra...

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Recipe Guru Team

Sep 17, 2019
3 min

4 Reasons You Should Be Promoting Online Grocery To Generation X

As a millennial, I know only too well that not everyone fits neatly into a particular demographic. (I am not responsible for the destruct...

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