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Food Trends

Feb 16
4 min

Harnessing the spending power of the plant-based consumer in grocery

Plant-based consumers spend more on groceries than the average consumer. How can grocery retailers and food brands harness this?

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Here's Why We Need To Make The Meal Planning Journey Easier

Recipe Guru Team

Feb 2
4 min

Here's Why We Need To Make The Meal Planning Journey Easier

With consumer interest in home cooking on the rise, here's why it's time to make meal planning easier for home cooks.

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Can The Smart Kitchen Serve Both Non-Cooks And Confident Cooks?

Recipe Guru Team

Jan 19
4 min

Can The Smart Kitchen Serve Both Non-Cooks And Confident Cooks?

Back in 2019 when we could gather in crowds and attend events, the comment below from Smart Kitchen Summit in Seattle caught our eye. Thi...

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4 statistics that prove you should add more complex recipe content to your website

Recipe Guru Team

Jan 7
3 min

4 statistics that prove you should add more complex recipe content to your website

The majority of home cooks have improved their cooking skills during the pandemic so there is increased need for more complex recipe content

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Not new, not normal: how can brands solve a problem like cooking fatigue?

Recipe Guru Team

Dec 11, 2020
4 min

Not new, not normal: how can brands solve a problem like cooking fatigue?

Consumers are experiencing increasing levels of cooking fatigue during a time that is not new and not normal. How can brands help?

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Food Trends 2021: How our 2020 experiences will shape the way we shop, eat and cook in 2021

Recipe Guru Team

Dec 2, 2020
4 min

Food Trends 2021: How our 2020 experiences will shape the way we shop, eat and cook in 2021

Heavily influenced by people's 2020 experiences, these are the 5 food trends to look out for in 2021.

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Content with purpose: how to license recipe content that fits your customers' needs

Recipe Guru Team

Nov 17, 2020
3 min

Content with purpose: how to license recipe content that fits your customers' needs

Here we explain why a detailed brief matters when you are licensing recipe content to suit your customers' specific needs.

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How increased collaboration with the grocery industry can increase smart kitchen adoption

Recipe Guru Team

Nov 3, 2020
4 min

How increased collaboration with the grocery industry can increase smart kitchen adoption

Smart appliance adoption is picking up but giving people a reason to buy them is key. Grocery integration can help.

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Consumers need help deciding what to have for dinner. Are recipe chatbots the solution?

Recipe Guru Team

Oct 20, 2020
5 min

Consumers need help deciding what to have for dinner. Are recipe chatbots the solution?

Kroger released a recipe chatbot in October 2020. Can chatbots make the meal planning journey more efficient?

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Why Is Sourcing Fresh Recipe Inspiration Such A Challenge For Consumers?

Recipe Guru Team

Oct 9, 2020
3 min

Why Is Sourcing Fresh Recipe Inspiration Such A Challenge For Consumers?

In a recent report, 40% of people admitted that coming up with new meal ideas is a challenge for them, but why?

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How Food Brands Can Help Consumers Adapt To A Holiday Season Like No Other

Recipe Guru Team

Sep 11, 2020
5 min

How Food Brands Can Help Consumers Adapt To A Holiday Season Like No Other

How food and grocery brands can help these 4 distinct personas adapt to a holiday season like no other.

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How Grocery Retailers Can Use Recipe Content To Help Consumers Adapt To Unfamiliar Ingredients

Recipe Guru Team

Aug 28, 2020
4 min

How Grocery Retailers Can Use Recipe Content To Help Consumers Adapt To Unfamiliar Ingredients

When grocery shelves are empty and food prices are going up, recipes give consumers the confidence to try unfamiliar products.

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Leverage Consumer Insights to Grow eCommerce Grocery

Natasha Arora - ChannelSight

Aug 14, 2020
3 min

Leverage Consumer Insights to Grow eCommerce Grocery

ChannelSight explains how they activate your recipe content, and leverage transactional data to drive conversions.

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3 Recipe Video Styles You Should Add To Your Marketing Strategy

Recipe Guru Team

Aug 7, 2020
4 min

3 Recipe Video Styles You Should Add To Your Marketing Strategy

There are huge opportunities to leverage the current popularity of these three recipe video styles post-pandemic.

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Why Grocery Retailers and Food Brands Need To Go All In On Using Recipe Content On Social Media

Recipe Guru Team

Jul 24, 2020
4 min

Why Grocery Retailers and Food Brands Need To Go All In On Using Recipe Content On Social Media

For an increasing number of food and beverage consumers, the customer journey begins on social media.

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Why Standing Out From The Crowd With Recipe Content Is More Important Than Ever

Recipe Guru Team

Jul 9, 2020
5 min

Why Standing Out From The Crowd With Recipe Content Is More Important Than Ever

Standing out from the crowd with recipe content has never been more important if you want to grab the attention of less frequent shoppers.

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Recipe Guru and ChannelSight announce strategic partnership to unlock the power of recipes

Recipe Guru Team

Jun 15, 2020
3 min

Recipe Guru and ChannelSight announce strategic partnership to unlock the power of recipes

ChannelSight and Recipe Guru announce strategic partnership aimed at driving better brand engagement and measurability via recipe content.

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Why Seasonal Recipe Marketing Requires Year-Round Commitment

Recipe Guru Team

Jun 12, 2020
3 min

Why Seasonal Recipe Marketing Requires Year-Round Commitment

Seasonal recipes are a powerful marketing tool for food brands, but their predictable nature requires year-round commitment.

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Recipe Guru Team

May 29, 2020
4 min

Will The 2020 Meal Kits Boom Continue?

Meal kits are having a moment as people seek convenient ways to feed themselves during lockdown, but will it last post-pandemic?

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How To Foster Post-Pandemic Interest In Home Cooking

Recipe Guru Team

May 18, 2020
4 min

How To Foster Post-Pandemic Interest In Home Cooking

Home cooking is experiencing a boom as pandemic lockdowns force us to stay home, but will interest in home cooking last post-pandemic?

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